Ella Baker Center for Human Rights

“The major job was getting people to understand that they had something within their power that they could use.”—Ella Baker

As an inspirational civil rights leader, Ella Baker recognized that leadership rests in all of us, not just in an individual. Mission Minded created a tagline for the Ella Baker Center that captures the spirit of Ms. Baker’s philosophy, as well as the brand of the organization: “She led. So can you.” It also represents Mission Minded’s fundamental belief in empowering our clients. We don’t just hand them generic products; we help them create great taglines for themselves as they access our expert coaching, editing, and support. The result is a message we can all stand behind.