Education Outside

Has your organization’s mission evolved?

San Francisco Green Schoolyard Alliance transitioned from an organization that made its city’s schoolgrounds greener to one that is fundamentally changing the way urban schools use their outdoor learning spaces—potentially on a national scale. The organization had to send a clear signal about what it does, and why. Mission Minded led a naming and rebranding process that resulted in evocative new messages, a stunning visual identity and a clear, original name: Education Outside.