Denver Art Museum Sample
Denver Art Museum Sample

Denver Art Museum

“Mission Minded knows its business and ours. We’re delighted to work with them.”—Cathey Finlon, President, Denver Art Museum

In the summer of 2011, Denver Art Museum developed an exhibition comprised mostly of pieces from its permanent collection. What connected them was that they were all made from clay. The Museum turned to Mission Minded to help build excitement. We suggested avoiding a “greatest hits,” montage-style approach, and instead focused on the commonality among these great works of art: each artist had worked with their hands to create something beautiful. “Marvelous Mud” captured the energetic spirt of clay pottery, ceramics, and sculpture. Marketed to families, the exhibition was a hit, and its attendance exceeded the museum’s already ambitious goals.