CHPS Sample
CHPS Sample

CHPS | +Visit Site

Cut through the jargon.

The Collaborative for High Performance Schools improves student outcomes and reduces the environmental impact of schools by setting national green building standards. But most of what they do is highly technical, and it can be difficult for people to connect with the importance of CHPS’ work. Mission Minded helped the Collaborative establish its brand, messages, visual identity, tagline, and website—and cut through the technical jargon. Now it’s easier for school administrators, donors, and business partners to see the results of CHPS’ work, and to join them in helping make schools greener.