American Conservatory Theater (A.C.T.)

If you want useful answers, ask smart questions.

Why do theater-goers choose one play over another? What makes a patron return for more? Could the brand of A.C.T. come to mean something more powerful than the sum of the plays it stages? Could that brand sell more tickets? These are questions we asked and answered when helping the Tony Award-winning theater company re-craft its reputation for greater appeal among Bay Area arts patrons eager for meaty, entertaining theater experiences. Our market research and recommendations resulted in inspiring campaigns and a new tagline: In Good Company. The encore benefit? A 20% increase in ticket sales the first season out.