Our Blog


Want to Write Better Messages? Look to Dr. Martin Luther King, Jr.

If you’ve been tasked with improving the impact of your organization’s messages, one of the best teachers you can follow is Dr. Martin Luther King, Jr. His intentional use of rhetorical devices adds power to his ideas and strength to his words. There’s no question that King was one of the most influential leaders of the 20th century and a brilliant orator. What I hadn’t previously given thought to, though, was his attention to craft. Yes, he led a nation to change for the better, but it isn’t his courage and vision alone that we should seek to emulate, but also... +Read More

20 Great Techniques for Writing the Perfect Nonprofit Tagline

A pitch-perfect tagline can be the foundation for all messages you create about your organization or program. A tagline is a punchy phrase consistently linked with your organization. It enhances your name by clarifying your work and making it relevant to your audience. It’s a powerful way to signify the brand promise your organization makes to the public. Here are some hints for making your next tagline sing. Requirements of Great Taglines Be memorable. A tagline that’s easy to remember will help people connect with your mission. Make it bold and brief; it should pack an emotional... +Read More

Fall In Love with Your New Brand

It’s been said that the best romances start as friendships: You know each other, you know the way the other thinks, know which way he or she takes his coffee, and then—bam!—one day you fall in love. It’s like that with a new brand strategy, too. You have to get to know it. You have to understand why it’s right for your organization—and only your organization—to fully appreciate all its strengths. Then you fall in love. And the next thing you know, you can’t stop thinking about your brand and how it can come alive in everything you do. If you’ve recently set a new strategy for your... +Read More

Your Target Audience: A Lesson from Politics

It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, or reputation, that attracts attention and support. We’ve previously written about why your audience isn’t “everyone” and the 10 questions you should ask to get to know your audience. But what about the in-between? Before you can get to know your... +Read More

Amplifying the Good from 2015

At Mission Minded, we try our best to live up to our brand promise and tagline—amplify the good—all year round. And once a year, we like to gather some of these amplifications and share them with you. Below, take a look at what some Mission Minded team members are grateful for and inspired by as we close out 2015. Jennie Winton: I’m thankful that I get to work with some of the smartest, nicest people I know, both the Mission Minded team and our roster of inspiring, committed clients. Sarah Moore: This year I’m inspired by the courage nonprofit leaders displayed. I watched three... +Read More