Our Blog


Fall In Love with Your New Brand

It’s been said that the best romances start as friendships: You know each other, you know the way the other thinks, know which way he or she takes his coffee, and then—bam!—one day you fall in love. It’s like that with a new brand strategy, too. You have to get to know it. You have to understand why it’s right for your organization—and only your organization—to fully appreciate all its strengths. Then you fall in love. And the next thing you know, you can’t stop thinking about your brand and how it can come alive in everything you do. If you’ve recently set a new strategy for your... +Read More

Your Target Audience: A Lesson from Politics

It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, or reputation, that attracts attention and support. We’ve previously written about why your audience isn’t “everyone” and the 10 questions you should ask to get to know your audience. But what about the in-between? Before you can get to know your... +Read More

Amplifying the Good from 2015

At Mission Minded, we try our best to live up to our brand promise and tagline—amplify the good—all year round. And once a year, we like to gather some of these amplifications and share them with you. Below, take a look at what some Mission Minded team members are grateful for and inspired by as we close out 2015. Jennie Winton: I’m thankful that I get to work with some of the smartest, nicest people I know, both the Mission Minded team and our roster of inspiring, committed clients. Sarah Moore: This year I’m inspired by the courage nonprofit leaders displayed. I watched three... +Read More

How to Build Support for A New Name

If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. When necessary, and when done well, a new name can trigger powerful outcomes for an organization. But there’s more to naming success than finding the perfect new moniker. You also must consider how you announce it. We’ve talked before about how to approach a naming project and how to make sure your new name is a good one. If you’ve followed these guidelines and have settled on a new name, you’re now faced with a critical step in the... +Read More

Volvo vs. VW: Brand at the Core

Brand is much more than your logo, name, or messages. Brand is at the core of who you are as an organization. It is not just what you say; it is what you do. When done right, brand should influence your day-to-day decision-making and act as a code by which your organization lives. A great example of this is Volvo. In 1959 Nils Bohlin, a Volvo engineer, invented the 3-point safety harness, a seat belt that not only saved lives, but was extremely easy to use. Volvo, rather than sitting back and reaping the profits that would come from other automakers leasing the rights to their multi-million... +Read More