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Whether or not you hire Mission Minded, we’re here to help.

Here, you'll find best practices and resources for nonprofit and school brand strategy, strategic planning, and creative. We also share tips for distinctive admissions and fundraising campaigns.

Find the inspiration you need to elevate your impact!

Why Your Nonprofit Needs an Enemy

Posted by on May 6th, 2015
Posted in Blog, Nonprofit Branding, Storytelling

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to …

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What “Wheel of Fortune” Can Teach You About Your Brand

Posted by on April 29th, 2015
Posted in Blog, Nonprofit Branding

I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, …

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We just changed our tagline…and it wasn’t easy.

Posted by on April 13th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Taglines

We had a great tagline, and it served us well for over a decade. And then our tagline stopped working. …

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4 Tips to Ensure Your Event’s Visual Presence Stays On-Brand

Posted by on April 13th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Design, Nonprofit Fundraising

When you decide to host an event, it says a lot about your organization and your brand. Every aspect—from the …

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Creative or Consistent? How About Both.

Posted by on February 4th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Design, Storytelling

If your organization creates campaigns year after year, you know the challenge: How do you make sure your creative stays …

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3 Ways to Ensure Your Next Email Solicitation is On Brand

Posted by on February 4th, 2015
Posted in Blog, Email Campaigns, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging

Do your emails align with your organization’s brand strategy? Do they send a clear, consistent message about the value of …

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