A recent article in AdAge argues that every great story, and every great brand, has +MORE
Introducing the Minute Message Model
Jennie and I have been teaching nonprofits how to talk about their work for almost ten years now at Mission Minded. For the most part, that’s meant working with our clients to develop brand frameworks and key messages that tell the story of their work in a compelling away, based on our research into their organization and our own long experience with nonprofit marketing.
Occasionally, it’s meant getting up in front of a room and giving a presentation on one of our marketing guides. And now, we’re pleased to announce, it will mean something else: our new training program for nonprofit organizations.
The first training we’re offering is our new Minute Message Model™. Are you happy with the messages you’re putting out about your organization? If you feel like you could be doing it better, you’re not alone. Lots of organizations focus on the details of their programs when instead they should to be talking about the impact those programs have.
Our Minute Message Model training teaches you how to do just that — describe your impacts — in a way that works whether you have just a minute to convey the most important information about your work or ten minutes to fill in the details about your programs.
Through case studies, examples, and hands-on exercises, participants in our trainings gain a deep understanding of our tried-and-true message model. At the end of the session, they walk away with a set of messages they can share with their co-workers and board members to ensure that the whole organization is singing the same tune.
We understand that not every nonprofit organization can afford to hire us to build a set of messages for them. Our new Minute Message Model training is our way of sharing our know-how with a whole new set of deserving causes.
Our first open training is scheduled for September 14, 2010 in San Francisco. We’d love to see you there!
Tags: elevator pitch, key messages, Minute Message Model, Nonprofit Messaging, training
About the Author
Zach Hochstadt is a Mission Minded Founding Partner and runs Mission Minded’s Denver office, leading the company’s creative teams in the areas of message development, writing, graphic design, and web design and development.
See all posts by Zach Hochstadt