Rod Lemaire's Posts


The Music that Moves the City: San Francisco Opera Announces 2017-18 Season

Mission Minded is excited to share our design work in support of San Francisco Opera’s 2017-18 season. As Matthew Shilvock takes the helm as General Director, San Francisco Opera’s season campaign communicates the strong connection between the vitality of the arts and the vitality of San Francisco. “The City is in a great period of growth and innovation, and standing at the center of this swirling energy is the War Memorial Opera House—a home for dynamic, vital artistry for 94 years.” – Matthew Shilvock, General Director For more information about the 2017-18... +Read More

Mission Minded Wins National Marketing Awards

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy from the first moment, and the strong partnership with each school’s leadership is what made outstanding, authentic work possible. These awards are the result of true collaboration. All the entries were judged by a panel of 10 experts who are... +Read More

Creative or Consistent? How About Both.

If your organization creates campaigns year after year, you know the challenge: How do you make sure your creative stays true to your brand, while also bringing something fresh and new to the table? On the one hand, each season brings new offerings for your audiences and new goals for your team—this is especially true if you’re an arts organization. On the other hand, the mission driving the work of your organization has almost certainly remained the same. You may have new information to share each season, but how you share it should always reinforce the personality and brand you’ve... +Read More

San Francisco Opera: The Epic 2014–15 Season

On January 13th, San Francisco Opera announced its spectacular new season, EPIC. The 2014–2015 season invites you to “Rediscover the Extraordinary” through ten truly grand, large-scale operas that include company premiers, brand new productions, and classic favorites. Our most recent collaboration with San Francisco Opera marks our tenth year working together. To introduce their impressive 2014–2015 season, we strove to create material that reflects the high-level of passion, sophistication, and excellence that will define San Francisco Opera’s transformative 92nd year. EPIC establishes a... +Read More

Tell a Story with Numbers: The Power of Infographics

At Mission Minded, we love words—we really do. Concise and powerful language is an absolute must for your organization’s brand. We encourage our clients to use data and statistical language sparingly, if at all. Facts and figures can be hard to appreciate, and we can’t assume that potential donors have the time or attention span to research the context of the data. Yet, we know it’s hard to leave those important numbers out of your communications.  To you and your colleagues, those facts and figures make perfect sense—and what better way to inspire support than to demonstrate your measurable... +Read More