As part of our series on the Minute Message Model, we recently shared an easy way to write your organization’s …

Most of us know how frustrating it is to miss an opportunity to hook someone on our organization. If you’ve …

We can’t reiterate this enough–injecting emotion into your next capital campaign is essential to its success. Emotion, after all, is a …

Capital campaigns are launched to raise the money to fill a nonprofit organization’s need. Case statements are written to prove …

Note from Jennie: It’s interesting that this is a question that still gets asked today, three years after I originally …

Being crystal clear on the brand of your school—that single big, differentiating idea that you want to be known by—is …